PR tools employed by GREENSEED directly shape our corporate image. Since paper is such a precious resource, we make sure that any paper items we give out are things that the recipient can really use-and hopefully even make their lives a little better. Typical examples of such items include calendars and company pamphlets.
Company Pamphlet
To convey our approach to the development of the Aoyama and Harajuku areas, our pamphlet features aerial photos by photographer Naoki Honjo and a bird's-eye view drawing of GREENSEED's territory by Tatsuya Kurosawa.
*Recipient of the "B to B" Advertising Award by the Industrial Advertising Association-Japan
To convey our approach to the development of the Aoyama and Harajuku areas, our pamphlet features aerial photos by photographer Naoki Honjo and a bird's-eye view drawing of GREENSEED's territory by Tatsuya Kurosawa.
*Recipient of the "B to B" Advertising Award by the Industrial Advertising Association-Japan
2009 calendar
Open the box decorated with a map of GREENSEED's business areas of Aoyama and Harajuku: inside you'll find photos of the area as well as our calendar, our key visual. You can see a great deal of greenery in this miniature depiction of the area, giving you an idea of just how much greenery there is in this city.
*Includes aerial photos by photographer Naoki Honjo
*An award winner in the 60th All-Japan Calendar Competition
Open the box decorated with a map of GREENSEED's business areas of Aoyama and Harajuku: inside you'll find photos of the area as well as our calendar, our key visual. You can see a great deal of greenery in this miniature depiction of the area, giving you an idea of just how much greenery there is in this city.
*Includes aerial photos by photographer Naoki Honjo
*An award winner in the 60th All-Japan Calendar Competition
2008 CalendarThis calendar fit between two prices of acrylic. The initials of the recipient were printed in each photo, one for each month. Once the calendar year was over, the calendar could be used as a frame for a favorite photo or postcard.
*Shown in the 59th All-Japan Calendar Competition
Awarded the Commerce and Information Policy Bureau Director's Prize, Ministry of Economy, Trade, and Industry
2007 calendarSince the theme of this calendar was "the key," it even came with a key holder. In a unique finishing touch made possible by special printing technology, the recipients' names were printed on both the key holder and on the calendar.
*Shown in the 58th All-Japan Calendar Competition
Awarded the Minister of Education Incentive Award
Aoyama is a primary center for information on design, art, and fashion. One of the area's events is the Aoyama Art Festival, held since the year 2000, of which GREENSEED is a sponsor. The Festival is an opportunity for young people with dreams and talent to show their work. A crucial first step for these young artists, the Festival is garnering more attention each year. From an early stage, GREENSEED was enthusiastic about this event, providing the organizers with extensive support and backup.
This project grew out of GREENSEED's experience being a sponsor of the Aoyama Art Festival. Specifically, we select some ten or so young artists from amongst the 100 semifinalists of the Festival's Design Award, and ask them to create a piece of art based on the GREENSEED theme. Winning pieces are used in advertising at Omotesando Station.
Have a look at our advertising, a permanent fixture of the pathway through the A5 exit. The artists who designed these pieces just may be working as prominent creative personnel three to five years from now!
Have a look at our advertising, a permanent fixture of the pathway through the A5 exit. The artists who designed these pieces just may be working as prominent creative personnel three to five years from now!
GREENSEED's business is a regular fixture of the Aoyama and Harajuku districts. To ensure that as many people come to know GREENSEED as possible, we purposely put our advertising on telephone poles and fire hydrants. Most people don't bother to look carefully at things like telephone poles and fire hydrants, so you may wonder why we choose to advertise there. Our thinking is that people just might notice our ads by chance, which may lead them to discover that GREENSEED advertising is everywhere in this town. They may be just a little surprised, or they may find it fun-and this is exactly what we are aiming for. We lend subtle support the local area with our advertising, as a company that's very much a part of the local community. This is one of GREENSEED's basic approaches.
The green bird project was launched based on the concept of not only beautifying the cityscape, but also "beautifying peoples' hearts" in the Omotesando and Harajuku areas. Living up to the word "green" in our name-something we share with this project-we participate in this weekly event together with students, local residents, and other corporations. Our mission for this project is to make Omotesando, location of our office and many of our properties, into a more beautiful place and to keep it that way. It is always extremely gratifying to see how good the area looks when it's cleaned up, and everyone is extremely proud of this work. The breen bird Project is now a solid part of our corporate culture.
GREENSEED participates in Green Tokyo Fund project with a view to supporting the Metropolitan area's initiatives to revitalize Tokyo with greenery projects, specifically the following: 1) coastline forest restoration, 2) planting more trees along roadsides, 3) planting grass in schoolyards, and 4) cultivating forests with lower pollen count.
Though each individual project may be small-scale, together they can form a significant force for changing things for the better, and this is the result we strive for. We think that by working together to conserve the earth's environment, we can make a difference, even if what we are doing seems small. That's why we at GREENSEED strive to do our part to stop global warming, the heat island phenomenon, and more.
Though each individual project may be small-scale, together they can form a significant force for changing things for the better, and this is the result we strive for. We think that by working together to conserve the earth's environment, we can make a difference, even if what we are doing seems small. That's why we at GREENSEED strive to do our part to stop global warming, the heat island phenomenon, and more.
